To promote the Rugby World Cup 2015 a team of 12 abseilers worked from 10pm to 5am over a three week period to wrap the underside of each capsule of the Coca-Cola London Eye with the international flag of participating nation. Pullinger Signs used Contra Vision Performance perforated window film in 30% transparency on the outside of capsules for the project.
Pixartprinting has produced the Gin Truck, a mobile bar used by entrepreneurial Spanish barman Albert Goldentaer. It is based on elements found within the ‘Hospitality and Catering’ section of Venice-based Pixartprinting’s themed website.
London’s love affair with transport poster art goes back more than a century. And if anyone doubted the power and presence of a poster in this digital age, they need only see the exciting new Transport Poster Art programme led by London Transport Museum and sponsored by outdoor media owner, Clear Channel.
It was the smart, interactive digital billboards that grabbed the lion’s share of attention in the recent, This is the New Lexus campaign, in Australia by M&C Saatchi Australia (see blog). Executive creative director Ben Welsh explains, though, that as well as launching the “positioning” of the new NX Crossover model, the campaign was also about establishing a bold new look for Lexus so an integrated campaign ran across TV, print, radio, point-of-sale and out-of-home and included the livery on this Melbourne tram.
Following a brainstorming session, computer manufacturer Lenovo and Exterion Media Netherlands arrived at a flexible solution to promote its new Yoga 3 Pro laptop with 360 degree rotatable screen.
Clear Channel UK has introduced its first solar-powered advertising bus shelter on Waterloo Bridge, London, using a specially manufactured solar LED lighting kit from Zeta Specialist Lighting. Four solar panels have been installed at a bus stop, converting sunlight into power for the courtesy light and advertising panel when it’s dark. The shelter is equipped with an energy management system that means the lights automatically dim if power is running low or in daylight.
When the motor-sport division of Barley McNaughton was looking to rebrand its new race car trailer, Brilliant Media used Orajet from Antalis to transform an articulated lorry into one of the most talked-about transporters on the racing circuit by presenting 1:1 scale photographic images of the team’s cars of the side of the vehicle.
Travellers on the London Underground were met with a stunning 360 degree advertisement at Oxford Circus tube station for The Great Gatsby movie.
The graphics system was developed by Applied Media and the promotion incorporated digitally printed floor applied graphics and large-format graphic wall panels produced on a digital flatbed with flexible UV cure inks printing onto polymeric base media. The graphics were then protected with a propriety laminate and incorporated crystalline aggregate.