Flower power to PressOn 

PressOn helped the Flower Council of Holland create this giant ‘living painting’ for outside the National Gallery in London this summer. The brief was to create a 6.2m tall x 4.6m wide piece of digital print that, when covered with real flowers, would recreate a Dutch Master painting by artist Ambrosius Bosschaert the Elder. 

Nigel Webster, joint MD of PressOn, explained: “We needed to create a printed template that would sit on floristry foam to act as a guide for the florists adding the real flowers. We settled on wet strength blueback paper, printed with HP Latex inks on our HPLX3500. We made around 30,000 slits using our Kongsberg XP Cutter to enable the flowers to be added. Another section of the painting that was not covered in flowers was printed on canvas to help withstand the weather and then added over the top of the other covered sections.”

The final structure, which stood 8.2m from the ground, had a built-in water irrigation system to keep the blooms fresh over the summer months.