Digital billboards are getting smarter all the time and a recent campaign by M&C Saatchi in Australia unveiled one of the most ground-breaking uses of them yet to launch the new Lexus NX Crossover model. The interactive billboards, equipped with a series of high rotating cameras, identify the brand, model and colour of passing vehicles, trigger a personal and playful message to drivers via the digital display such as “Hey white Audi driver, it’s time to Crossover’. And they don’t stop there: they can also tailor messages based on the weather or traffic conditions: “Hey black Merc driver, the heavens have opened”.
It seems to me that there are some big opportunities in digital textile printing just begging to be tapped that are only now being realised. To give an example of this: YR Store recently teamed up with Japanese streetwear brand BAPE to establish a pop-up store in London where customers could design their own personalised t-shirts. The garments were printed on Epson SureColor direct-to-garnet printers in just 27 seconds, and how much did each t-shirt sell for? One hundred quid. Who new garment printing could be such a money-spinner for those involved?
Dare I say it, but Christmas is almost here. At least, according to the high street, which has already become a dazzling spectacle of styrofoam snow, faux firs and oversized baubles buffed to blinding levels of shininess. For many, Christmas is a time of excitement, joy, and goodwill to all men. For others, it’s overdrafts, frozen fingers and sending cards to people we barely know.
Viscom 2014 is being touted as a ‘marketplace of ideas’ for attendees, who will be descending on Frankfurt’s Exhibition Centre on 15 November to check out what’s new, what’s happening and what’s possible in the world of visual communication. There are six themes for this year’s event: digital signage, object design, POS display, POS packaging, sign making and large-format printing.