Putting on a show

 flexible UV cure inks printing onto polymeric base media

Travellers on the London Underground were met with a stunning 360 degree advertisement at Oxford Circus tube station for The Great Gatsby movie.

The graphics system was developed by Applied Media and the promotion incorporated digitally printed floor applied graphics and large-format graphic wall panels produced on a digital flatbed with flexible UV cure inks printing onto polymeric base media. The graphics were then protected with a propriety laminate and incorporated crystalline aggregate.