Creating a virtual view

Stunning curved large-format tension fabric faced LED light boxes were designed, manufactured and installed at the marketing suite of the Canaletto building in central London to create this illuminated display showing virtual window views from the upper level apartments.

The curved fronted backlit panorama graphic was created to a width of 16.5m by using two lightboxes manufactured in multiple sections which were joined together on site on the ground level showroom apartment. Daytime and nighttime photos were taken from up high and then supplied to W&Co to enlarge and print onto the continuous backlit fabric graphic at true-to-life size.